We work to protect the EU’s recycling industry, uphold policy consistency, and strengthen Europe’s transition to a fair, resilient, and transparent circular economy. By uniting recyclers, industry leaders, NGOs, policymakers, and citizens, we champion a future where Europe takes full responsibility for its own waste — and turns it into opportunity.
We champion the development of plastic products that are durable, recyclable, and designed for high-quality secondary use. By promoting European innovation and eco-design principles, we help keep materials in circulation and reduce waste at the source.
We advocate for strong, efficient, and transparent recycling systems across Europe. This includes improved collection, advanced sorting, high-quality recycling technologies, and stable markets for recycled plastics — keeping resources in the European economy and out of landfills and the environment.
Real circularity happens when industries, policymakers, recyclers, innovators, and consumers work together — and when costs and responsibilities are shared fairly. Today, consumers often pay the price for recycling through higher product costs or municipal fees. Our campaign advocates for a more balanced system where producers, value-chain partners, and consumers contribute equitably to effective recycling and reuse solutions. We foster collaboration across the entire value chain to accelerate Europe’s transition toward circular plastics and support the implementation of the Packaging and Packaging Waste Regulation (PPWR).
